A recent social media video featuring self-made millionaire and entrepreneur Mark Tilbury suggests that purchasing Grand Theft Auto 6 could be a financially sound decision, framing the game as an investment in entertainment.
Tilbury calculated that the Ultimate Edition of GTA 6, priced at $99.99, offers approximately $1.25 per hour of gameplay if completed in 80 hours. This figure decreases to about 50 cents per hour when accounting for side missions and exploration. He further posited that playing the game for four hours each evening over 50 nights could provide substantial entertainment, especially when contrasted with the potential cost of going out, where a single night could easily exceed $100.
While the video is presented with a degree of humor and not as literal financial advice, it highlights the perceived value proposition of games with extensive content. The notes suggest this perspective aligns with industry discussions, as publishers reportedly hope GTA 6 will set a precedent for higher game pricing due to its anticipated scale and longevity, particularly with the inclusion of Grand Theft Auto Online.
Commenters on the video responded with similar sentiments, with some relating the game's value to their personal spending habits and others humorously noting the game's development cost as a factor in its perceived value.
Tilbury is known for his content on frugal living, despite his financial success. His personal habits, such as reusing cups and flying economy, contrast with the lavish lifestyles often depicted in video games.
Grand Theft Auto 6 is slated for release on November 19. Recent related news includes its mention in an episode of South Park, the naming of a core mechanic after a GTA 4 meme, and details about the game's map opening up relatively early in the player's journey.