The first season of IT: Welcome to Derry is currently available at its lowest price since release, with Amazon offering the 4K UHD Blu-ray edition for $30 as part of its Prime Day sales. This represents a $10 discount from the typical $40 price point for the set. The deal is exclusively available to Amazon Prime members.
IT: Welcome to Derry, which concluded its first season in December 2025, serves as a prequel to Stephen King's IT. The series was developed by Andy Muschietti, Barbara Muschietti, and Jason Fuchs, who were also involved in the recent IT film adaptations. While establishing its own narrative, the show incorporates numerous details connecting it to the wider Stephen King multiverse. For enthusiasts of the horror genre or fans of Pennywise, the series offers a compelling experience.
IGN's review of the first season described the premiere as successfully re-establishing Derry and Pennywise with style and expertly crafted tension, though some CG-heavy scares were noted as falling short. The review highlighted that the children's storyline was, at the time, more engaging than the adults', while acknowledging that Pennywise's presence had only just begun to emerge.
While this Prime Day discount marks the lowest price seen for the 4K edition, the series is still a relatively new release. Although Prime Day often presents opportune moments for purchasing 4K Blu-rays at reduced prices, physical media tends to decrease in cost over time. Future sales events, such as Prime Big Deal Days or Black Friday later in the year, could potentially offer even better prices. However, for those eager to add IT: Welcome to Derry to their 4K collection, the current $30 price is considered a strong value for a recent release.