LEGO sets are currently available at discounted prices from major retailers including Target, Walmart, and Amazon. These sales are timed to coincide with Amazon's Prime Big Deal Days event, scheduled for October 6-7, as competing companies aim to capture consumer spending.
While 20% off is a common discount for LEGO sets throughout the year, the current sales feature price reductions of up to 50%. These offers extend beyond typical promotions, presenting notable savings for consumers.
Amazon's Pre-Sale Discounts
Ahead of its official Prime Big Deal Days, Amazon is offering LEGO discounts that are accessible without a Prime membership. It is important to note that some of the main Prime Big Deal Days promotions will require a Prime membership to access.
Target's 30% Off LEGO Sets
Target is offering a blanket 30% discount across its LEGO selection. This promotion presents an opportune moment to acquire sets from popular franchises such as Star Wars, Fortnite, Harry Potter, and the recent Wicked collection, among others.
Walmart's Varied Savings
Walmart's discounts on LEGO sets are not as uniform as Target's, but some offer even greater savings. For example, the Heihei figure from Moana 2 is available for 37% off. Additionally, discounts exceeding 30% can be found on Star Wars sets, including BB-8 and the Batman Logo set.