The LEGO Nintendo Game Boy building set, a 1:1 replica of the original 1989 handheld, is now available for its first-ever discount. Macy's has reduced the price of the 72046 set to $47.99, marking a 20% saving from its usual $60 retail price. To take advantage of free shipping on this offer, customers can sign up for a free Star Rewards membership. The set is reportedly priced at $60 across other retailers, including Amazon.
This LEGO rendition faithfully recreates the original Game Boy's design, featuring a two-tone gray color scheme, the classic control layout with magenta A and B buttons, a contrast dial, and a speaker grille. All text elements, including labels and logos on the console itself, are printed bricks, eschewing stickers for the main unit.
Two game cartridges are included: Super Mario Land and The Legend of Zelda: Link's Awakening. These cartridges feature lenticular screens. While the text elements on the cartridges are printed pieces, their game labels are applied via stickers, a deliberate choice mirroring the sticker usage on original Game Boy cartridges. The set is recommended for builders aged 18 and up, with IGN's Seth Macy noting the build was completed in approximately one hour. The age recommendation aligns with the nostalgia factor for those who played Super Mario Land or Link's Awakening on the original Game Boy.