Amazon is offering a significant discount on Samsung's 55-inch "The Frame" Series Art TV, 2025 model (LS03F), reducing its price by $400 to $697.99 with free shipping. This deal marks the lowest price ever recorded for this particular television.

Samsung's The Frame TV is designed to blend seamlessly into home decor, functioning as a digital art display when not in use. Its "Art Mode" allows users to showcase a variety of images, including purchased art from the Samsung Art Store, personal photos, NFTs, and AI-generated wallpapers. A motion sensor automatically turns off the screen when no one is in the room to conserve energy.

The TV features a customizable bezel that resembles a traditional picture frame, with interchangeable options available beyond the standard black. It also includes a slim wall mount, forgoing a traditional TV stand to further enhance its aesthetic integration.

Beyond its visual appeal, The Frame is also a capable display for entertainment and gaming. It utilizes a full array LED backlit panel with quantum dot technology, local dimming, and a wide color gamut for 4K HDR content. The panel boasts a native 120Hz refresh rate and HDMI 2.1 inputs, enabling 4K gaming at 120Hz when connected to current-generation consoles like the PlayStation 5 or Xbox Series X.