Adidas has released a new collection celebrating Pokémon's 30th anniversary, featuring over 60 items inspired by the popular franchise. However, the highly anticipated collaboration is already experiencing rapid sell-outs, with many products quickly surfacing on resale platforms like eBay at significantly higher prices.
The collection offers a diverse range of apparel, including hoodies, t-shirts, and sweatpants, alongside special edition footwear based on classic Adidas models such as the Samba, Superstar 2, and Spezial. The designs incorporate various Pokémon, offering options for different aesthetic preferences, from bright Charizard and Pikachu themes to darker Haunter and Rayquaza motifs.
Despite the wide variety, the most sought-after items are proving difficult to obtain through official channels. The Adidas Pokémon jacket, initially priced at $280, has been observed selling for nearly $500 on eBay. This trend mirrors previous instances of high-demand merchandise being snapped up by resellers.
Reports suggest that Adidas's e-commerce practices may be contributing to the issue, with the website reportedly allowing customers to add up to 15 of the same item to their cart. This ease of bulk purchasing facilitates the efforts of scalpers, a problem that other companies have attempted to mitigate with stricter measures.
The rapid depletion of stock and subsequent appearance on resale markets highlight the continued strong demand for Pokémon-themed merchandise, even as the franchise navigates challenges with its trading card game products due to high supply.