Embark Studios' cooperative shooter, Arc Raiders, is introducing a unique in-game promotion through a partnership with Subway. Starting August 20 and running until October 26, players in participating US restaurants can acquire a special Subway-themed skin called the Subterranean outfit, along with other cosmetic variants and in-game items, by purchasing a meal.
The Subterranean outfit features a footlong sub integrated into its chest armor. Accompanying this primary cosmetic are three additional outfit variants: Nascosto, Astrolite, and Rawhide, with the specific variant received depending on the code type used. The promotion also includes a weekly rotating bundle of two in-game items, consisting of one weapon and one support item.
According to Dave Skena, chief strategy and commercial officer at Subway, the collaboration aims to enhance the player experience. "A Subway meal can do more than fuel your day. For Arc Raiders fans, it can now help fuel their next mission," Skena stated in a press release. He added that the promotion offers players exclusive looks and rotating in-game gear to "gear up, stand out, and take on Frozen Trail."
This promotion coincides with the upcoming release of Arc Raiders' "Frozen Trail" update, scheduled for October 8. Further details on the promotion, including redemption instructions for the codes obtained through Subway purchases, are available on the official Subway website and within the Subway app.