Google's annual Made By Google event is scheduled for August, with the company poised to reveal its next generation of flagship mobile devices, including the Pixel 11. Preorders for the new lineup are expected to go live on the same day as the announcement, according to early teasers. The event will be streamed live on the Made For Google YouTube channel, starting at 6 p.m. EST / 3 p.m. PST and is anticipated to last approximately one hour.
This year's presentation will be hosted by Trevor Noah, with appearances from actress Ayami Nakajo and athlete Stephen Curry also teased. While the exact timing of the event is still hours away, preorders for the Pixel 11, Pixel 11 Pro, and Pixel 11 Fold have already appeared on Google's website, priced at $899, $1,099, and $1,899 respectively. The performance of Google's new Tensor G6 chip is expected to be a key factor in how the new foldable competes with offerings from Samsung and Motorola.
The Made By Google event typically showcases the company's latest mobile hardware. In addition to the standard Pixel 11 and Pixel 11 Pro, the Pixel 11 Fold is expected to be a significant part of the announcement, directly challenging existing foldable devices on the market. Beyond smartphones, Google is also slated to unveil at least one new smartwatch.
Artificial intelligence, specifically Google's Gemini, is anticipated to be a central theme throughout the event. With AI becoming a standard feature across smartphone manufacturers, the Pixel 11 is expected to introduce new AI-powered features. Rumors circulating, as reported by 9to5Google, suggest a new hardware feature dubbed "HiLight." This feature is speculated to be a light on the back of the phone that activates during Gemini conversations or when specific contacts call, though its utility remains to be seen.
While specific details about all the new hardware will be revealed during the event, the focus on AI integration and potential new hardware features like HiLight point towards a comprehensive update for the Pixel line.