Rockstar Games is intensifying its marketing campaign for Grand Theft Auto VI with a unique real-world promotion at Miami's Kaseya Center, the home of the NBA's Miami Heat. The venue has introduced "Burger Shot" and "Cluckin' Bell" restaurants, inspired by their fictional counterparts in the GTA universe, which are themselves parodies of fast-food chains.
These temporary eateries serve burgers and fried chicken, mirroring the in-game offerings. Reports from attendees indicate that the Burger Shot burgers are the same "Skinny Louie" burgers previously offered at the Kaseya Center, now presented with GTA 6 branding, including staff wearing themed uniforms. The pricing reflects typical concession costs at sporting events, with a basic cheeseburger, fries, and drink combo priced at $28.50 before tax. More elaborate options, such as the applewood bacon burger combo, reach $31.
In addition to the food outlets, the Kaseya Center features advertisements for in-game GTA 6 elements, including the Vice City FM radio station and the "Macca & Friends" television show. Earlier this month, the iconic Vice City logo was prominently displayed on the arena's roof. The collaboration is set to culminate on November 18, when the Miami Heat will wear themed jerseys and play on a court designed with GTA 6 aesthetics during a home game. Grand Theft Auto VI is scheduled to launch the following day, November 19, for PlayStation 5 and Xbox Series X|S.