The market for Pokémon trading cards is often volatile, especially in the period following a new set's release, with prices for coveted cards typically trending downward. However, the Jirachi ex Special Illustration Rare card from the Pokémon 30th Anniversary set has seen an unexpected surge, with its average asking price nearly doubling within days.
A Tribute to Avery "The Poke Kid"
The dramatic price increase is attributed to the recent passing of 12-year-old Avery "The Poke Kid" Garcia Valentin, a popular Pokémon influencer who succumbed to cancer after a long battle. Avery was known within the community for his positive attitude and for encouraging others to cherish their Pokémon cards and live life to the fullest, even while undergoing treatment.
Shortly before his death on September 18, Avery's parents recorded a final video of him opening a Pokémon pack. The pack contained the Jirachi ex #155 card, illustrated by Akira Egawa. This poignant moment, featuring the legendary Pokémon known for granting wishes, resonated deeply with the community. The video gained significant attention, amplified by a heartfelt response from card artist Akira Egawa, leading to widespread coverage across gaming news outlets and social media.
Jirachi, a legendary Pokémon from the Hoenn region, is said to awaken from a thousand-year slumber for just one week to grant three wishes to those who are pure of heart. This narrative has made the card a fitting symbol for Avery's final moments and his enduring spirit.
Market Impact and Community Response
On September 17, the day after the 30th Anniversary set's release, the Jirachi card had a market price of approximately $81. By September 23, less than a week after Avery's passing, the price had risen to around $118, a jump of about 45%. Some listings on platforms like TCGPlayer have seen sales ranging from $140 to $198, depending on the card's condition and centering.
While price fluctuations in the trading card market are common, the community largely agrees that Avery's story is the primary driver of this specific surge. Many collectors and fans have expressed that they purchased the card in honor of Avery, with some referring to it as "Avery's Jirachi."
Tragically, the increased attention has also led to exploitation. One eBay listing attempted to capitalize on Avery's name by listing the Jirachi card for $20,000, although this listing has since been removed. Avery's obituary highlighted his "rare generosity of spirit," noting his efforts to bring happiness and hope to other children and families during difficult times, emphasizing his desire for others to share in his joy rather than feel pity.