As the Marvel Cinematic Universe prepares for the potential collapse of its multiverse in Avengers: Doomsday, a star-studded cast has come together for a humorous, albeit brief, theater advertisement. The promo features a host of Avengers, X-Men, and Fantastic Four members imploring audiences to "Turn Off Your Phones."
This new ad is currently airing in theaters alongside the release of Avengers: Endgame Encore, which includes additional footage connected to the upcoming Avengers: Doomsday. The advertisement sees numerous prominent characters, all in costume, attempting to watch a movie. The scene is disrupted when a smartphone rings, leading to exasperated reactions from the assembled heroes.
"No, no, no!" exclaims Yelena Belova, played by Florence Pugh, in response to the ringing phone. The short skit concludes with the implicit plea for audience consideration.
The advertisement impressively gathers a significant ensemble of Marvel characters, reminiscent of the iconic portal sequence in Avengers: Endgame. Notable appearances include Channing Tatum as Gambit, Letitia Wright as Shuri, Florence Pugh as Yelena, Simu Liu as Shang-Chi, James Marsden as Cyclops, Pedro Pascal as Mr. Fantastic, Vanessa Kirby as Sue Storm, Chris Hemsworth as Thor, Anthony Mackie as Captain America, David Harbour as Red Guardian, Sebastian Stan as Bucky Barnes, Wyatt Russell as John Walker, Hannah John-Kamen as Ghost, Rebecca Romijn as Mystique, and Tenoch Huerta as Namor. Notably absent from this particular lineup is Robert Downey Jr.
For those attending Avengers: Endgame Encore, the theatrical re-release offers several new scenes. These additions reportedly bridge the narrative gap towards Avengers: Doomsday, with director Anthony Russo having commented on how the Encore's revised ending directly sets up the storyline for the future film. The ad serves as a lighthearted interlude, leveraging the immense popularity of these characters for a common courtesy message.