A dedicated Mass Effect fan group has taken its campaign to the iconic digital billboards of Times Square, New York, to promote a petition aimed at securing the future of the beloved science fiction series. The group, known as 'We are Mass Effect,' is behind a Change.org petition that has garnered over 224,000 signatures and calls for Electronic Arts to commit to continuing the franchise.
The 15-second motion graphic, displayed every hour at 35 minutes past the hour at 1560 Broadway, features a planetary vista reminiscent of the original Mass Effect's opening screen. It includes the series' signature N7 stripe and the message "Keelah si'yah, #SaveMassEffect" rendered in the distinctive Korataki font used for the game's logo and in-game text. The phrase "Keelah si'yah," from the Quarian language within the games, translates to "by the homeworld I hope to find one day."
The petition's demands are broad, seeking a commitment from EA to continue the Mass Effect series in video game form, whether developed internally or licensed to another party. This initiative stands apart from the currently developing Amazon TV series based on the Mass Effect universe.
The fan group shared a video of the billboard on X, formerly Twitter, documenting its presence in the bustling Times Square. This public display highlights the strong passion and dedication of the Mass Effect fanbase. The petition has maintained significant momentum, having recently surpassed 180,000 signatures within days of its launch.
This ambitious promotion in one of the world's most famous public spaces underscores the fans' desire to see new installments in the Mass Effect saga. The cost of such a Times Square billboard activation can range from $1,200 to $3,500 for a single day's display, a considerable but potentially manageable expense when shared among a dedicated group.