Meccha Chameleon, the recently released hide-and-seek game where players blend into their environment by matching colors, has achieved a staggering 15 million in sales after only 25 days. Japanese solo developer lemorion_1224 announced the milestone on the game's Steam page, expressing gratitude and hinting at an upcoming collaboration with a "famous Japanese star."
The game experienced rapid growth, selling two million copies in its first week following its June 10 launch. According to analysis from Alinea Insight, Meccha Chameleon is the top-selling game of 2026 to date, significantly outpacing titles like Resident Evil Requiem, Forza Horizon 6, and Slay the Spire 2, which have each sold around 7 million copies.
This sales figure also positions Meccha Chameleon ahead of major 2025 releases, including Clair Obscur: Expedition 33, which has sold approximately 8 million copies. For comparison, Nintendo's Switch flagship, Mario Kart World, has sold 14.7 million copies. The game's success is on a scale similar to last year's popular social games, REPO and Peak.
Meccha Chameleon's accessible price point of $5.99, with an initial launch discount of $4.99, has contributed to its broad appeal. Despite its low cost, the game has generated substantial revenue for lemorion_1224, estimated to be between $75 million and $90 million.
The game's social gameplay has attracted a large audience on Steam, with a peak concurrent player count of 340,534 players recorded within its first two weeks. While this peak has since subsided, and the player count is showing a gradual decline, it remains a significant presence, frequently appearing in Steam's top 10. On Saturday, the game saw 216,145 players online.
Development of Meccha Chameleon reportedly took lemorion_1224 just two months, building upon years of experimentation with the hide-and-seek concept.