Plans for Miami to embrace the upcoming launch of Grand Theft Auto 6 with a city-wide promotional takeover have drawn sharp criticism from local law enforcement officials. Miami-Dade Sheriff Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez have voiced strong opposition, arguing that such a celebration would promote a fictionalized, crime-ridden version of their community.
Discussions had reportedly been underway between Miami-Dade County officials and Rockstar Games regarding potential partnerships for the game's release. These ideas included rebranding elements of the city, such as wrapping the Metro line with Vice City branding, implementing Vice City-themed manhole covers, and placing "Welcome to Vice City" signage at Miami International Airport.
However, Sheriff Cordero-Stutz stated that the Grand Theft Auto franchise, known for its focus on criminal activities including murder, robbery, and drug trafficking, sends the wrong message when promoted by local government. She emphasized that her office works daily to combat these very issues and build stronger community relationships, making the promotion of a fictional world centered on crime counterproductive.
Commissioner Bermudez echoed these sentiments, expressing disbelief that county assets like the airport would be considered for rebranding as "Vice City Airport." He argued that Miami-Dade County has invested decades in establishing its reputation as a prime destination for tourism and business, and promoting a fictional identity based on crime would undermine these efforts. The future of any city-led GTA 6 promotional activities remains uncertain following these objections.