Activision is employing targeted Facebook advertising to inform players that Call of Duty: Modern Warfare 4 will not be available on Xbox Game Pass at launch. This initiative aims to prevent confusion among a broader audience, particularly in light of past issues with Game Pass availability, such as the situation with Black Ops 7.
The advertisements, originating from the official Call of Duty account, have been noted by users on platforms like ResetEra. This direct communication from the publisher signifies a strategic effort to manage player expectations for the October 23rd release.
While it has been known for some time that Modern Warfare 4 would not be part of Game Pass at launch, this is a notable shift for Activision and Xbox. Following Microsoft's acquisition of Activision, previous titles like Black Ops 6 were available on Game Pass. However, Xbox's strategy appears to be evolving, with a greater emphasis on traditional sales.
This move to explicitly communicate the Game Pass exclusion highlights a change in Microsoft's gaming division under CEO Asha Sharma. The publisher is now taking a more direct approach to ensure that potential buyers are aware of the game's pricing model, especially for those who may not closely follow gaming industry news.
Details about Modern Warfare 4's core multiplayer remain largely under wraps, but Activision has confirmed an expanded DMZ extraction mode will be featured. Additionally, early access to the campaign is being offered for digital pre-orders across PC, PlayStation 5, Xbox Series X/S, and the Nintendo Switch 2.