Nintendo has begun alerting in-store customers to an upcoming price increase for the Switch 2 console, with notices appearing on demo kiosks. The adjustment is set to take effect on September 1 in the U.S., United Kingdom, and mainland Europe, following a price rise that has already occurred in Japan. In the U.S., the Switch 2 will see its suggested retail price climb by $50, from $449.99 to $499.99. A similar increase is planned for Canada, where the console will go from $629.99 to $679.99. European customers will experience a €30 rise, bringing the price from its current €469.99 to a new €469.99.
These in-store warnings aim to encourage potential buyers to make a purchase before the price change. A photograph shared on Reddit shows a screen informing shoppers that the "suggested retail price of the Nintendo Switch 2 system will increase to $499.99 on September 1," with the note that "actual price may vary" by retailer. This proactive communication from Nintendo highlights the impending cost adjustment and may prompt undecided consumers to buy sooner rather than later.
The current Switch 2 library includes titles such as Donkey Kong Bananza, Pokémon Pokopia, and the recently released Splatoon Raiders. Future releases on the horizon include Fire Emblem: Fortune's Weave on September 17, Switch Sports Resort on October 22, and a remake of The Legend of Zelda: Ocarina of Time before the end of the year. Looking further ahead to 2027, games like Xenoblade Genesis, Pokémon Winds, and Pokémon Waves have been announced. The Switch 2 also retains backward compatibility with the extensive Nintendo Switch game catalog.
Speculation also surrounds potential new hardware designs, with leaked images of a The Legend of Zelda 40th Anniversary Nintendo Switch 2 console and Pro Controller surfacing online. It is anticipated that these special editions will not be available before the September 1 price increase, and their release may be timed to stimulate sales after the adjustment.