Nvidia RTX 5090 Reportedly Discontinued Amid Skyrocketing Prices and AI Focus

Leaker suggests Nvidia is halting production of its flagship GPU, diverting resources to professional cards and AI.

Oct 13, 2026
Game News
Nvidia RTX 5090 Reportedly Discontinued Amid Skyrocketing Prices and AI Focus

Recent leaks indicate that Nvidia may be discontinuing its top-tier gaming graphics card, the RTX 5090. The GPU leaker zed__wang shared on Twitter that the GB202 die, which powers the RTX 5090, will no longer be produced for consumer cards, with future supplies reportedly reserved exclusively for "RTX Pro" models.

The GB202 die is utilized across nine different workstation and data center GPUs. This suggests Nvidia is prioritizing higher-priced professional cards, such as the RTX Pro 6000 Blackwell, which commands a price of around $18,000, over the RTX 5090, which is currently selling for approximately $9,000 on Newegg. This shift aligns with Nvidia's increasing focus on artificial intelligence, a strategy evidenced by the company's decision to move gaming-related earnings into the "Edge Computing" category.

While these reports are significant, the discontinuation of the RTX 5090 is not officially confirmed by Nvidia. The company has not commented on the matter. This situation bears a resemblance to earlier rumors surrounding the RTX 5070 Ti, which were ultimately proven false. In that instance, production delays occurred due to VRAM prioritization for data centers, but the card itself was not discontinued. A similar scenario may be unfolding for the RTX 5090, with production slowing and prices continuing to rise.

For many consumers, the RTX 5090 has already been effectively unavailable at a reasonable price for an extended period. Launched in January 2025 for $1,999, its market price has since surged dramatically, approaching $10,000. This price point places it beyond the reach of most DIY PC gamers.

If the RTX 5090 is indeed discontinued, its primary impact would be on prebuilt gaming PCs. These systems have not yet experienced the same extreme price inflation as the standalone GPU. However, the cessation of manufacturing would likely halt the availability of new prebuilt configurations featuring the card.

The future availability and pricing of high-end GPUs remain uncertain. The ongoing "RAMageddon" trend, coupled with reports suggesting Nvidia might not release its next-generation graphics cards until 2028, indicates that a return to more affordable high-end GPU pricing may be distant, if it occurs at all.

Sources