Nvidia's next generation of graphics cards, likely built on the 'Rubin' architecture, have reportedly been delayed to 2028, according to a prominent Nvidia leaker known as Kopite7Kimi. This potential delay would extend the typical release cycle for new GPU architectures, which would normally see a successor to the current RTX 50-series cards arrive around 2027.
This is not the first indication of potential disruptions to Nvidia's consumer graphics card roadmap. Earlier this year, the same leaker suggested that the mid-generation 'Super' refresh for the RTX 50-series was canceled. This move was attributed to the soaring demand for GPUs and memory components driven by the artificial intelligence industry.
Contradictory reports have also emerged, with YouTuber Moore's Law Is Dead citing internal Nvidia sources that pointed to a first-half 2027 launch for Rubin-based RTX 6000 series cards. However, given the current market conditions, a 2028 release for the consumer-facing RTX 6080 and its contemporaries appears plausible.
The high cost of current-generation hardware, particularly the flagship RTX 5090 which is reportedly commanding prices around $9,000 despite its $1,999 launch MSRP, further supports the idea of potential delays. The ongoing shortage of RAM, often referred to as 'RAMageddon,' has inflated the prices of all graphics cards. This memory scarcity, coupled with the general rise in GPU production costs, could make the pricing of a new generation prohibitively expensive.
Further evidence suggesting a reduced focus on the gaming segment comes from Nvidia's recent financial reporting. The company has begun grouping its GeForce graphics cards under the 'Edge Computing' category alongside robotics, omitting a dedicated mention of gaming in its earnings reports. The overwhelming success of its AI-focused hardware has shifted the company's priorities, indicating less urgency to introduce new consumer gaming products.