Pokémon Go has launched a collaboration with LEGO, offering players exclusive in-game rewards at select retail locations. This promotion coincides with LEGO's release of new Pokémon-themed LEGO sets.
Players in the U.S., Europe, and Australia can visit participating LEGO stores to access special in-game bonuses. These locations function as sponsored PokéStops, providing players with LEGO Pokémon stickers. Additionally, each participating store will host an all-day raid that offers a Pikachu with a unique LEGO-themed background. Players can also trigger an in-game Stamp Rally by approaching these locations, which awards another Pikachu and tracks progress for visiting multiple LEGO stores.
While an exhaustive list of over 200 locations is not provided, an interactive map is available to help players find nearby participating stores. The U.S. has stores in most states, while the UK has approximately 20 locations, including four in London. Other European countries with participating stores include France, Germany, and Poland, though Denmark notably has none.
This event takes place as Pokémon Go celebrates its 10th anniversary and gears up for its Go Fest Finale event. LEGO is also preparing for an October 1st release of new Pokémon sets, including the $299.99 Iconic Trainer Moments: Poké Ball set, which will feature the first LEGO Pokémon minifigures.