Rockstar Games appears to be bringing some of the fictional beer brands from Grand Theft Auto 6 into the real world. Labels for three GTA-themed beer brands have been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau, according to reports.
The approved labels include established GTA brands such as Patriot Beer and Pißwasser, alongside a new brand named "No Mames Vice City." The latter features a small dog in sunglasses and a Vice City chain on its label. These beverages are being produced by Florida-based Tripping Animals Brewing.
The "No Mames Vice City" lager will have an alcohol by volume (ABV) of 6%, while Patriot Beer and Pißwasser will both be 4.2% ABV, matching that of Bud Light. The specifics of when and where these beers will be available remain unknown.
Given Rockstar's extensive marketing efforts in Miami, including in-universe advertisements and a Vice City-themed takeover of the Miami Heat arena, it's possible the beers could be exclusive to bars in the Miami area. Rockstar has also been advertising GTA 6 in other major cities like Paris, New York City, Chicago, and Los Angeles, though it is unclear if any of these locations will feature similar activations.
Grand Theft Auto 6 is scheduled for release on November 19 for PlayStation 5 and Xbox Series X|S.