Saber Interactive's Chief Creative Officer Tim Willits has indicated that the studio will not alter its communication strategy in response to recent controversies. Speaking at Gamescom, Willits acknowledged that the studio's leadership has a reputation for directness, sometimes perhaps too much so. However, he asserted that the ongoing discourse surrounding the company will not necessitate a change in how Saber Interactive communicates with the public or its players.
Willits reflected on past incidents, citing the release of World War Z on the Epic Games Store as an example. He noted that the decision led to accusations of the studio "destroying the industry," but the game ultimately reached 30 million players. He expressed a similar sentiment regarding the studio's experimental title, Rideshare Stimulator, suggesting that the game itself will serve as its own defense.
Recent criticism of Saber Interactive has stemmed from allegations made by former writer Stella Sacco, who claimed she was fired and replaced by AI during the development of Rideshare Stimulator. While Saber's communications department initially issued a statement disputing the specifics of Sacco's claims, CEO Matt Karch later released a more aggressive statement in defense of AI, which also contained personal remarks directed at Sacco. Karch subsequently apologized privately to Sacco and issued a revised statement that was later edited to remove a remark aimed at another games industry writer.
Despite these public relations challenges, Willits remains confident in the studio's approach. He encouraged players to experience Rideshare Stimulator for themselves upon its release and to form their own opinions. "We are going to stick to making the best games we can. Try to show them, give people an opportunity to play them, and have players make their own decisions because players are smart, you know. You make a good game, they'll find it and play it," Willits stated. He believes that the quality of the games produced by Saber Interactive will ultimately define the studio's reputation, irrespective of external discussions or controversies.