Sonic Team's Kazuyuki Hoshino Discusses Franchise Evolution and Future

The veteran artist and director reflects on Sonic's journey from 2D to 3D, the upcoming film appearances of his creations, and the enduring connection with fans.

Sep 23, 2026
Game News
Sonic Team's Kazuyuki Hoshino Discusses Franchise Evolution and Future

The Sonic the Hedgehog franchise is celebrating its 35th anniversary with a special art exhibit, "35 Years of Speed: The Sonic Art Exhibit," which recently arrived in Los Angeles. Kazuyuki Hoshino, a longtime character artist and director for the Sonic series, sat down to discuss the exhibit, the franchise's evolution, and his own journey with Sega. The Los Angeles event features original art from over 30 artists, aiming to create a fan-driven compilation of the Sonic universe.

Hoshino joined Sega in 1991, coinciding with the rise of Sonic as Sega's mascot. His early work included designing Amy Rose and Metal Sonic for "Sonic CD." These characters, along with Sonic, Tails, Knuckles, and Shadow (also designed by Hoshino), are slated to appear on the big screen in 2027. Hoshino expressed immense pride in seeing his creations brought to life in Hollywood, particularly with Keanu Reeves voicing Shadow. He anticipates the films will attract both long-time fans and newcomers to the Sonic universe, potentially introducing his characters to a wider audience.

The development of Sonic Team itself has also evolved significantly since its early days. Hoshino recalled collaborating with Takashi Iizuka, head and creative officer of Sonic Team, during the transition from 2D to 3D. In the 2D era, small teams meant individual contributions had a major impact, akin to a band. As technology advanced and games became more complex, Sonic Team grew, leading to more specialized leadership roles for individuals like Hoshino and Iizuka. While direct day-to-day interaction decreased, Hoshino believes their shared history allows for a deep understanding of each other's creative vision.

The shift from 2D to 3D presented unique challenges for character designers. Hoshino explained that Sonic's iconic proportions had to be adjusted for the 3D environment, making limbs longer to ensure they were visible when characters moved dynamically. The transition also required artists to adapt from pixel-based art to polygonal models, necessitating new skills and a re-evaluation of the design team to keep pace with technological advancements.

As creative director at Sonic Team, Hoshino continues to oversee various projects. He remains closely connected to the franchise's art and actively monitors fan creations on social media, expressing excitement over the fandom's engagement with Sonic. The "35 Years of Speed" exhibit is part of a larger anniversary celebration by Sega, which has included various collaborations and releases. The exhibit in Los Angeles runs from September 26 to September 27 and is free to attend with advance registration.

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