Sony is reportedly experimenting with a new rewards program that offers PlayStation Store wallet credit when purchasing specific games. Social media and Reddit posts have surfaced, indicating that some users are seeing bonus credit offers on their PlayStation Store accounts.
One notable instance, shared by a Reddit user and reported by PlayStation Lifestyle, highlighted wallet credit bonuses for both the Standard and Eclipse editions of The Blood of Dawnwalker on the US PlayStation Store, with an offer end date of September 29. The user mentioned noticing the offer while deciding between The Blood of Dawnwalker and Dragon's Dogma 2. Following the purchase, $10 was credited to their PlayStation Store wallet.
Similar offers have been reported by users outside the US, and the promotion is not exclusive to The Blood of Dawnwalker. Other recent releases like Resonance: A Plague Tale Legacy, Star Wars Zero Company, and Halloween: The Game have also reportedly featured these wallet credit bonuses.
While Sony has not officially confirmed a new rewards scheme, PlayStation Lifestyle previously noted a PlayStation Store app called Wallet Credits in February, suggesting a potential connection. This practice of offering store credit with purchases is common across various retail sectors. Microsoft, for instance, has utilized a similar model on the Xbox Store, recently offering a $5 credit for Call of Duty: Modern Warfare 4 pre-orders.
The exact reason for the limited rollout of these offers remains unclear. It could be linked to Sony's ongoing tests with dynamic pricing, which allows for varied pricing based on individual purchasing likelihood. Alternatively, this could be an early phase of a larger loyalty program that Sony is preparing to announce, with select players being part of an initial testing group.