Shift-Up, the developer behind the action game Stellar Blade: Bloodrain, has released a promotional music video that appears to be entirely generated using artificial intelligence. The video showcases the character Evie performing an original song titled 'Wanna be in Love.'
Uploaded to Shift Up's official YouTube channel, the music video depicts Evie singing into a microphone and exploring the science-fiction city that was previously glimpsed in the game's Summer Game Fest reveal trailer. The video concludes with members of the Shift Up development team interacting with the AI-generated Evie, engaging in activities like filming, chatting, and eating.
This promotional effort aligns with Shift Up CEO and Stellar Blade director's earlier statements about the critical role of AI in competing with larger international companies. While the extent to which generative AI will be implemented in the actual game remains unknown, the studio's strong endorsement suggests it could play a significant part.
The music video's reception has been varied, with many fans expressing confusion in the comments section. Players referenced the CEO's previous comments, with one user noting, "The CEO wasn't kidding, huh?" Another commenter questioned the choice, suggesting, "I mean...you could have made an animated loop with her actual model, you own the game and its assets after all…" A more direct reaction simply asked, "Are We Deadass?"
Stellar Blade: Bloodrain is slated for release before 2027, though current estimations point towards a potential launch in the next year. An official release date has yet to be confirmed by Shift Up.