Target is reportedly developing a new system for Pokémon Trading Card Game (TCG) releases, moving away from its current online drops which have been criticized for their chaotic nature and late-night availability. According to reports, the retailer is looking to implement a drawing or raffle system similar to the one used by Walmart.
The current system at Target often involves product releases in the early morning hours, leading to collectors staying up late and still failing to secure desired items. Details about the new system emerged from findings by cybersecurity expert @themacint0sh, who shared images suggesting Target is preparing to launch a drawing mechanism. This system would theoretically allow users to express interest in a product during a specific period, after which winners would be randomly selected to complete their purchase within 24 hours. If a selected customer fails to buy the item, the system would move on to the next potential buyer.
This approach closely mirrors Walmart's existing raffle system, which has been credited with allowing more genuine collectors, rather than scalpers, to acquire sought-after Pokémon TCG products since its implementation in early 2026. While Walmart's system is not without its challenges, including potential for bot manipulation, reports indicate it has improved availability for many.
Further analysis of Target's website backend has revealed text strings that outline the new drawing process, including a potential one-item purchase limit per account. This stricter limit, if implemented, would contrast with Target's current allowance of up to two units per transaction and two transactions total for a single product. The new system may also differ from Walmart's by allowing users to enter drawings automatically without needing to be logged in.
These changes, if realized, could significantly improve the experience for collectors who have struggled with the unpredictable and often frustrating nature of Target's current online TCG drops, potentially offering a more equitable chance to acquire popular Pokémon cards.