Criterion Games is undergoing a significant re-brand as it approaches its 30th anniversary. The legendary UK development studio, which has a rich history of creating beloved racing titles, is now operating as one of several studios contributing to EA's premier military shooter franchise, Battlefield.
Founded in 1993, Criterion quickly established itself with critically acclaimed titles. Its portfolio includes the influential Burnout series, particularly Burnout Paradise, which redefined open-world arcade racing. The studio also lent its expertise to the development of the original Star Wars: Battlefront games, showcasing its versatility.
However, the studio's recent focus has shifted. Criterion is now integrated into the broader Battlefield Studios, a collaborative effort involving multiple development teams working in unison on the Battlefield games. This strategic alignment places Criterion at the forefront of EA's efforts for its flagship shooter, a departure from its historical roots in racing and action titles. The implications of this shift for Criterion's own iconic franchises, such as Burnout, remain a subject of interest for long-time fans as the studio embraces its new collaborative role within EA's ecosystem.