GameStop CEO Ryan Cohen is reportedly considering abandoning his pursuit of a full acquisition of eBay in favor of a potential partnership or joint venture between the two companies. The shift in strategy, if realized, would see GameStop offering its network of 1,600 U.S. retail locations to eBay.
This latest development in the ongoing saga stems from a report by Bloomberg. Cohen, who has been actively seeking to acquire eBay since May 2026 with an unsolicited $55.5 billion offer, is now exploring an alternative approach. Instead of an outright purchase, GameStop could propose a collaboration that would allow eBay to leverage the company's physical store presence. Such a partnership might also include GameStop seeking representation on eBay's board.
Despite these potential strategic realignments, GameStop has publicly maintained its commitment to acquiring eBay. The initial offer, made at $125 per share in cash and stock, was aimed at transforming eBay into a "legit competitor to Amazon," according to Cohen. However, eBay's board rejected the offer shortly after it was made, deeming it "neither credible nor attractive" following a thorough review.
Cohen has remained undeterred, increasing GameStop's stake in eBay to nearly 10% and reiterating his belief in the company's potential for significant growth and profitability. He has stated that efficiency gains would facilitate further expansion, emphasizing the strategic sense behind his acquisition interest.
GameStop's operational landscape has also seen changes, including the announced closure of hundreds of stores earlier this year. This period also saw news of Cohen's potential for substantial performance-based stock options. The company has also navigated industry shifts, such as Sony's decision to cease production of physical PlayStation games.