Masahiro Sakurai, the acclaimed creator of the Super Smash Bros. series, has shared his views on the burgeoning trend of AI-generated games, asserting that they are unlikely to foster lasting demand and are akin to "low-quality goods." Sakurai's comments, made in an interview with Denfaminico Gamer, address the significant increase in game releases, noting that AI's role will likely contribute to a proliferation of what he terms "unprofitable titles."
Sakurai suggested that games created with AI or mass-produced with minimal quality often become mere repetitions of existing game systems. He cited conceptually straightforward games, such as puzzle titles like 'Needle in a Haystack Simulator,' as examples that AI can easily replicate. However, he contended that artificial intelligence cannot achieve true originality, only iterate on what has already been created.
"AI refers to ‘things that have been created so far,’ but it can't refer to ‘things that haven't been created before,’" Sakurai explained. He contrasted this with the work of creators like Fumito Ueda, whose future projects, inspired by titles such as ICO and Shadow of the Colossus, possess a unique artistic vision that AI cannot replicate. Sakurai emphasized that human creativity lies in forging new paths and developing a distinct style, elements he believes will become increasingly vital in an era of mass production.
His remarks come at a time when AI technology is increasingly influencing the gaming landscape. Recent weeks have seen AI used for popular mods that enable games to run in web browsers, combine disparate game titles, and even generate new games using existing intellectual property. With some studios reportedly shifting towards "AI-first" production models, Sakurai's advocacy for human creativity and originality offers a counterpoint to the rapid integration of AI in game development.