Neowiz, the publisher behind Lies of P, describes itself as a forward-thinking technology company and is examining how AI could expand its business. In discussions with Game Informer, co-CEO Sean Kim highlighted that Korea is among the most active regions for ChatGPT usage and observed that many Korean game companies are using AI in some capacity, whether through ChatGPT or Gemini.
Beyond external AI tools, Neowiz's primary AI focus is internal publishing productivity: automating routine tasks, speeding test case processing, and analyzing large datasets to inform strategy. Kim argued that faster data processing will allow teams to refine core strategies and better support developers and engage with the community.
The disclosure echoes a growing industry stance. Larian, the Baldur's Gate developer, has said AI tools could take over tedious tasks so staff can focus on creative work, a sentiment mirrored across segments.
AI's role in gaming continues to expand with generative tools for video and image production, even as critics warn about job losses and other issues. Reports and anecdotes have circulated about layoffs in the sector and how AI tools could reshape development pipelines. Within this broader context, EA has been cited in industry chatter as potentially expanding AI usage amid its private sale to investors.
Industry observers view Neowiz's statements as part of a broader shift toward AI-driven workflows in game publishing. While exact technologies remain unspecified, the emphasis is on faster decision-making and better engagement strategies to support developers and players.