The past year proved pivotal for Neowiz as it positioned Lies of P as a core pillar of its global publishing strategy. In an exclusive email Q&A conducted in December 2025, Neowiz co-CEO Sean Kim outlined a year that exceeded expectations, driven by strong sales sentiment around Lies of P and the broad impact of the Overture expansion. Kim stressed that the firm’s financial results benefited from the combination of a standout title and a carefully executed release strategy, which helped solidify the Lies of P franchise as a long-term bet for the company.
Overture’s release served as a watershed moment, according to Kim, signaling not only broad player engagement but also the operational proof needed to sustain a franchise-driven approach on the global stage. The expansion drew in new players and expanded the Lies of P community in meaningful ways, reinforcing the perception that Neowiz’s IP strategy has momentum beyond a single release. The accolades that followed—Golden Joystick and Lenovo 3D Juego awards among a competitive field—were cited as validation that the game, and its extended content, resonated with both players and critics alike.
Beyond Lies of P, Neowiz described a robust pipeline aimed at growing high-quality IP over the long term. The publisher is internally developing more than five titles for PC and consoles while actively pursuing global IP collaborations with Western studios such as Wolfeye and Zakazane. The emphasis is not merely on a broad slate of projects but on cultivating IPs that fans will follow for years, if not a decade. Neowiz highlighted a diversified mix of third-party indie titles from Korean development teams, including Shape of Dreams and SANABI, as proof of a healthy ecosystem capable of yielding both critical and commercial success. In addition, the company signaled five unannounced games in development, spanning a Lies of P sequel to a narrative-based RPG and a life simulation, underscoring a deliberate, multi-genre approach that still centers on a core audience and scalable IP.
Neowiz’s framework for choosing which projects to pursue centers on three criteria: genre attractiveness within the current market, the ability to assemble a strong, capable team, and a clear, long-term plan to grow the game’s fanbase and engagement. This approach, Kim explained, keeps the company aligned with a strategy that prioritizes both content and fans, rather than pursuing a genre-first development path. The Lies of P sequel remains in active development at Round8 Studio, with leadership and staff focused on delivering the next chapter—though no specific details about release timing or scope were shared.
The company also reflected on 2025’s broader industry context. Neowiz observed that smaller teams can yield outsized results when backed by a publisher that provides global reach and IP development support. They pointed to Shape of Dreams, which achieved notable sales in its early window, as a case study in how a narrative-driven game can connect with audiences through international partnerships. An editor’s note, added after publication, corrected Shape of Dreams’ figure: it sold 500,000 copies within its first two weeks, not the first month as initially reported.
AI and automation emerged as a notable area of exploration for Neowiz’s internal operations. The company confirmed it is actively researching how advanced learning tools can improve publishing productivity, with a focus on automating routine tasks such as test case processing and the analysis of large datasets. The aim is to accelerate decision-making and free up expert teams to concentrate on core strategies with developers and communities. Kim highlighted that South Korea remains a hotbed for AI adoption in game development and publishing, with teams leveraging tools like chat-based assistants to refine workflows and engage players more effectively.
In terms of market dynamics, Neowiz acknowledged the increasing emphasis on PC and console development in Korea, supported by a growing willingness to move beyond mobile into triple-A-scale projects. The company maintains a vibrant mobile business as well, operating live-service titles that resonate globally. Cats & Soup, a longtime success for Neowiz’s mobile portfolio, celebrated its fourth anniversary in August and reportedly amassed more than 60 million downloads last year. The IP was further expanded with Cats & Soup: Magic Recipe in April, developed by the original studio, illustrating how Neowiz leverages successful mobile IPs to cross-pollinate between platforms and genres.
Looking ahead, Neowiz reiterated its commitment to a global publishing footprint. A strong Korean core supports a broader North American and European team, enabling partnerships with developers around the world and providing a pathway to long-term IP growth. The company underscored that its 2025 efforts were designed to set the stage for a broader era of publishing that blends narrative-driven experiences with diverse development partners and scalable franchises. The interview took place in December 2025, with the company signaling a continuation of this approach into 2026 and beyond.
Overall, Neowiz’s 2025 narrative centers on a disciplined, IP-first growth strategy that ties a successful Lies of P expansion to a broader ambition: to build a portfolio of durable, fan-focused experiences that can travel across platforms and markets. The company’s emphasis on strong partnerships, careful project selection, and the strategic use of AI to streamline operations suggests a publisher intent on shaping a multi-title, long-tail publishing model that can weather shifts in platform dynamics and genre trends. As the Lies of P universe expands—with a sequel in development and a slate of unannounced games in motion—Neowiz aims to translate early success into a sustained, globally resonant IP platform for years to come.