Following the official confirmation of Grand Theft Auto 6's $80 price point and the commencement of preorders, financial analysts have issued a series of elevated price targets for Take-Two Interactive, the game's publisher. Despite a recent dip in the company's stock value since preorders went live, many experts foresee substantial gains ahead.
Omar Dessouky, an analyst at Bank of America, has raised his price target for Take-Two from $320 to $368. Dessouky previously suggested that Rockstar should price Grand Theft Auto 6 at $80, positing it could influence other companies to adopt higher pricing strategies. This new target represents a notable increase from Take-Two's current trading price of approximately $233 per share.
Other analysts have also revised their targets upwards. Brian Pitz of BMO Capital increased his target from $280 to $285. Doug Creutz at TD Cowen is reiterating a "Buy" rating with a price target of $284. Drew Crum of B. Riley Securities forecasts a price target of $300, and Clark Lampen from BTIG has reiterated his $290 price target, according to data relayed by Tipranks.
Take-Two's stock reached a peak in 2025 at over $260 per share but has experienced a decline since then. Year-to-date, the company's stock is down 7%, and over the past year, it has fallen by 3%. The stock saw a significant drop to around $190 in February of this year, following the release of AI-based game-making tools by Google. At the time, some experts dismissed this selloff as unfounded, arguing that AI technology was not yet capable of producing sophisticated games that could compete with titles like Grand Theft Auto 6 or pose a genuine threat to Take-Two's business.
Grand Theft Auto 6 is scheduled to launch on November 19 for PlayStation 5 and Xbox Series X|S. Both standard and ultimate editions are available for preorder, priced at $80 and $100 respectively. There will be no disc-based version of the game available at launch.