Target's early Black Friday sale for 2026 has begun, featuring a notable discount on the Animatronic Pikachu plush. This interactive toy, released earlier this year to celebrate Pokémon's 30th anniversary, is now available for $47.99 at both Target and Amazon, marking its lowest price to date and a $32 reduction from its retail cost.
Unlike standard plush toys, this Animatronic Pikachu is designed to move and make sounds, boasting over 120 animations, lights, and sounds intended to bring the character to life. The toy is activated by motion and touch. Jazwares, the manufacturer, is also known for creating the popular Squishmallows line.
While animatronics can sometimes evoke a sense of unease, as seen in popular franchises like "Five Nights at Freddy's," early reviews for this Pikachu plush have been positive, according to the report. The plush comes in a box that can double as a display case.
This deal is part of a broader trend of early Black Friday promotions. Amazon has also introduced discounts on Pokémon DVDs and Blu-rays ahead of the holiday shopping season, suggesting that now is a favorable time for consumers looking to purchase gifts for Pokémon fans.