Commenters frequently express that LEGO sets are too expensive, a sentiment that is often valid given the cost of many of the more elaborate sets. For consumers who feel priced out of certain LEGO products, Black Friday presents a significant opportunity to purchase them at reduced prices.

Discounts Up to 50%

While standard sales on LEGO sets typically hover around 20% off at major retailers like Amazon, Target, and Best Buy, Black Friday often brings deeper discounts. Based on past trends, it's anticipated that sales of 30%, 40%, and even up to 50% off will be available for various LEGO sets during the 2026 Black Friday period. These steeper reductions are usually seen as particularly good opportunities for shoppers.

Official LEGO Store Sales

The official LEGO Store's Black Friday sale typically runs for a shorter duration compared to other retailers, often starting on Black Friday and concluding after Cyber Monday. Consumers should monitor the Black Friday sale schedules of other retailers, such as Amazon and Walmart, to track when their respective promotions will begin.

Discounts on Retiring Sets

Sets nearing the end of their production cycle are prime candidates for discounts during Black Friday sales. As LEGO introduces hundreds of new sets annually, older models are retired to make space. With a substantial number of sets currently listed as "retiring soon," retailers are likely to offer significant markdowns on this inventory to clear shelves for upcoming releases.

The Black Friday LEGO Godzilla Set

LEGO traditionally releases a major, high-profile set on Black Friday each year. For 2026, this centerpiece is the LEGO Ideas Godzilla set. This 5,363-piece model, standing over two feet tall, features a detailed gray-and-blue design. It is scheduled for release on November 27th with a price of $449.99. A complementary gift with purchase, the LEGO Godzilla Logo & Footprint set, will be included for orders placed between November 27th and 30th, while supplies last.

LEGO Insiders Weekend

The weekend preceding Black Friday is dedicated to LEGO Insiders Weekend, a promotion exclusively for members of the free LEGO Insiders program. This event often includes discounts on select sets, bonus loyalty points on purchases, and exclusive Gifts with Purchase. Past promotions suggest what consumers might expect for the 2026 event.