To commemorate three decades of the Pokémon Trading Card Game, The Pokémon Company is releasing a series of special products, with the final wave arriving November 6, 2026. The centerpiece of this anniversary lineup is the 30th Celebration Ultra-Premium Collection (UPC), available for £169.99 / $179.99.
What's Inside the 30th Celebration Ultra-Premium Collection?
These premium sets are designed as celebratory finales to popular expansions. The 30th Anniversary UPC comes in two variants: the Day box, featuring Espeon ex, and the Night box, featuring Umbreon ex. Both boxes aim to represent the TCG's past, present, and future with high-quality accessories and exclusive content.
Each collection includes a foil promo card of Pikachu ex, with a Day-themed Espeon ex promo in the Day Edition and an Umbreon ex promo in the Night Edition. The sets also feature a playmat, 65 themed card sleeves, a heavy-duty deck box, a metal flip coin, and a metal damage counter die. A significant component is 29 Pokémon TCG: 30th Celebration booster packs, plus a 30th Celebration Classic Collection booster pack containing three etched reprint cards. A code card for Pokémon TCG Live is also included.
Where to Buy in the US
Given the high demand for these collector's items, availability is limited.
Pokémon Center US remains a primary source, though listings and pricing details were not immediately available at the time of reporting. Checking the official Pokémon Center website periodically is advised.
Target has announced a purchase policy limiting customers to one unit of each item per guest for new Pokémon TCG product launches. This policy, if applied to separate item numbers for the Day and Night UPCs, would allow customers to purchase both versions if stock permits. Online availability, in-store pickup, and inventory checks will be crucial on November 6th.
Walmart began offering drops on November 4th at 2 p.m. PT / 5 p.m. ET, featuring the 30th Celebration Ultra-Premium Collection alongside other anniversary items. Entries for these limited-time offerings were open for one hour, with winners selected over the following 24 to 72 hours. The process was free to enter, with no penalty for multiple entries.
Amazon US has listed the 30th Celebration Ultra-Premium Collection, but with a caveat: customers will receive one of the two variants at random. Specific selection of the Day or Night box is not available on this listing, making it suitable for those not prioritizing a particular Eeveelution.
TCGPlayer currently lists pre-orders with significantly marked-up market prices, with the Night pre-order at approximately $466.37 and the Day pre-order at around $471.52. These prices reflect market speculation, and holding out for post-launch stock at retail price is an option for those seeking to avoid overpayment.
Where to Buy in the UK
Major UK retailers are expected to offer the Day and Night collections, with the Pokémon Center UK being a primary source, though pre-order information was not yet available.
Chaos Cards will offer pre-orders for both the Day and Night editions of the Pokémon 30th Celebration Ultra Premium Collection at £169.99. Orders are slated for dispatch the day before release, but require a registered Chaos Cards account to participate.
Amazon UK has pre-orders available for £179.99, featuring a pre-order price guarantee that protects against price increases before launch. Due to an invite-based availability system, customers can request an invitation, with selected individuals receiving a secure purchase link valid for 72 hours. Not all requests are guaranteed to be granted.