The initial trailer for Marvel Studios' Avengers: Doomsday, released concurrently with the commencement of advance ticket sales, has achieved remarkable success. The film generated $16.5 million in advance ticket sales on its first day, a significant figure for a movie still five months from its release. This performance reportedly doubled the first-day pre-sales of 2024's Deadpool & Wolverine, which included all formats and screens available at the time. Showtimes for December 17 and 18 are already reported to be largely sold out.
The trailer itself recorded 503 million views within its first 24 hours, positioning it as the second-highest trailer launch in history, surpassed only by Spider-Man: Brand New Day's 718.6 million views. This also marks Disney's biggest trailer launch, exceeding the 365 million views for the Deadpool & Wolverine Super Bowl teaser and surpassing the 475 million views for GTA 6 Trailer 2 in a single day.
This strong reception comes at a crucial time for Marvel Studios, following a period of mixed box office results since 2019's Endgame. Films such as The Marvels and Captain America: Brave New World have struggled to consistently capture audience attention, leading to discussions about the MCU's current trajectory. The success of Avengers: Doomsday and the upcoming Avengers: Secret Wars is seen as vital for recapturing audience engagement and setting a new course for the cinematic universe.
Avengers: Doomsday is slated for release on December 18, 2026. The official synopsis states: "Universes collide and the Multiverse Saga begins its final chapter in Marvel Studios' Avengers: Doomsday. Beloved heroes from three distinct universes will be set on a deadly collision course and ultimately face an existential threat unlike anything they've ever encountered. This epic film will lay the foundation for the future of the Marvel Cinematic Universe."
The film will not be shown on IMAX screens, as Dune: Part III has secured exclusive rights to the premium format for three weeks. Marvel is promoting its alternative "Infinity Vision" branded screens, described as offering "biggest, brightest, and most immersive cinematic experiences" through large screens, laser projection, and premium audio. This format will debut with the September 25 re-release of Avengers: Endgame. IMAX has characterized Infinity Vision as a marketing tactic to counter their lack of an IMAX platform for Doomsday.