Director Brad Bird is actively campaigning for his long-gestating animated neo-noir film, "Ray Gunn," to receive a theatrical release from Netflix. Bird, known for helming acclaimed films like "The Incredibles" and "Ratatouille," has been trying to bring "Ray Gunn" to life for almost three decades, describing it as a blend of "The Maltese Falcon" and "Buck Rogers."
"It's a movie I wanted to see and that never changed, no matter how many people were asking, Who is this for?" Bird stated in an interview. He believes the film is "for people that like movies," and he is pushing for it to be experienced on the largest screen possible. Netflix has previously organized theatrical screenings for some of its major titles, and Bird is hopeful they will extend this to "Ray Gunn."
"I'm talking. I don't know whether they're listening," Bird remarked with a laugh, expressing gratitude for Netflix's support in bringing the project to fruition. However, he remains a staunch advocate for the theatrical experience, particularly for a first viewing. He is part of a group called Cinema United, which champions theatrical releases.
Should Netflix opt against a theatrical run, Bird humorously suggested viewers find the largest available screen, even if it means "barg[ing] right in" to a neighbor's home. He chose not to pitch "Ray Gunn" to Pixar, feeling it was distinct from the studio's typical fare and would benefit from its own unique identity.
"It wasn't a Pixar movie, and that wasn't a judgment against Pixar," Bird explained. "I wanted it to have its own flavor that was a little different and I wanted it to have an edge that I thought people might not be as enthusiastic for over there." He also noted a desire to explore an animation style beyond Pixar's established methods, specifically mentioning his fondness for hand-drawn animation, which he considers timeless regardless of technological advancements.
Despite the film's long development, the neo-noir genre has seen a resurgence in popularity through works like "Altered Carbon," "The Expanse," and "Blade Runner 2049." Bird believes that the thematic elements of his film, such as "greed" and the "dark and positive side of technology," remain perpetually relevant.
"Ray Gunn" is slated for release on Netflix on December 18th. Bird's directorial efforts at Pixar, including "Ratatouille" and "The Incredibles," earned him critical acclaim and Academy Awards, showcasing his versatility in animation storytelling.