As Grand Theft Auto VI approaches its November release, a surge of AI-generated content simulating the game's visuals is capturing millions of views across platforms like Instagram and TikTok. While these videos mimic the highly anticipated title, player reactions often highlight their artificial nature and perceived shortcomings.
One AI-generated video on Instagram, created by Nexifygaming, depicts a yacht scene with a woman in a white dress. The creator claimed "Next-gen realism is on another level!" citing the "ocean, yacht interiors, character details & cinematic atmosphere." However, visible elements like "Vige city" on the map and a prompt to "press [Button] to drink chamchnapane" indicate its AI origins. Comments on the post are predominantly negative, with many identifying it as "AI" or expressing skepticism about its resemblance to potential gameplay. Some users are actively flagging the content as AI-generated.
Similar AI creations, such as a surfing video on Instagram with 1.2 million views, have drawn comparisons to lower-quality commercial offerings, with one popular comment reading "GTA 6 but from Temu." A TikTok video showing a character entering a car, which garnered 4.4 million views, has also faced criticism for the vehicle morphing between models, a clear indication of AI struggling with consistency. Comments like "holy AI," "If it turns out like this I'm suing," and "love how the car changes" reflect this sentiment.
More bizarre AI content has also emerged, including a video of a fight on a plane flying backward, with its propellers facing the wrong direction. The accompanying mini-map shows city streets despite the aerial setting. These videos are met with a barrage of anti-AI messages and laughing emojis in the comment sections.
In response to the growing volume of these videos, some AI-generated posts on X have been subject to DMCA takedowns, a move welcomed by many Grand Theft Auto fans frustrated by the proliferation of AI content. Users have speculated that these takedowns may occur when AI videos closely resemble official game assets or trailers. The creators of these AI videos benefit from the speed and ease of production, capitalizing on the significant void left by the lack of official gameplay footage from Rockstar Games. Community hubs, such as the GTA6 Reddit, are filled with discussions about the game's marketing, revealing a strong desire for more concrete information and visuals.
It remains to be seen whether this trend of AI-generated content will intensify as Grand Theft Auto VI's release date draws nearer. Such videos could potentially become a fixture in the pre-launch hype cycle for major AAA titles, or negative community sentiment might push them to the periphery of social media feeds.