Count Binface, a prominent satirical political figure in the UK, has directed his attention toward Sega, demanding the release of the unannounced "Shenmue 4" and lamenting the closure of Sega's former London arcades. The calls were made via a video shared on the Shenmue Dojo fansite, though the footage later gained wider attention through outlets like Metro.
Binface, known for his unconventional policies and distinct trashcan-headed persona, stated in the video, "I wonder whether Sega needs to be nationalized along with Adele." He then directly addressed the company: "The point is, the Shenmue fans are amazing, Sega! You need to get your bottoms in gear, sort yourselves out, and get [Shenmue 4] done." This plea comes as fans of the series continue to await a follow-up to "Shenmue III," which was released in 2019. A remastered version, "Shenmue III Enhanced," is slated for a Q4 2026 release, but news on a potential fourth installment has been scarce.
This campaign by Count Binface also touches on Sega's historical presence in physical entertainment spaces, specifically referencing the closure of the SegaWorld London theme park. While Binface's political platform includes various quirky proposals, such as conscripting loud public transport phone users and aiming for Eurovision, his engagement with Sega highlights a continued interest in the company's classic franchises and arcade heritage.
Concerns have been raised about the origin of Binface's public statements, with some speculating, as noted by Metro, that the politician may have been paid by Shenmue fans through his Cameo page. This potential transaction has drawn comparisons to political figures facing scrutiny for undisclosed financial dealings. However, Binface's core message remains a direct appeal to Sega for action on "Shenmue 4" and a broader engagement with its fanbase and legacy.