President Donald Trump has once again encouraged the public to purchase Dell computers, marking a renewed endorsement of the technology company. This latest appeal follows a period where Trump himself invested between $1 million and $5 million in Dell stock and coincided with government deals with the company.
During a recent press conference, Trump urged attendees to "Go out and buy a Dell Computer," adding that he has "a son that loves their laptop." This statement echoes similar remarks made in early May, when Trump publicly thanked Michael and Susan Dell for a substantial donation to what he referred to as 'Trump Accounts.' At that time, he also advised listeners to "go out and buy a Dell."
These public statements have occurred alongside significant fluctuations in Dell's stock performance. Following Trump's investment on February 10, 2026, Dell's stock price has seen a substantial increase. Shares that cost $126 on the investment date later reached a high of $465 on June 1, 2026, before settling around $415 at the time of writing. This trajectory represents a potential tripling of the initial investment for those who bought in February.
While Trump clarified that he did not believe Michael Dell made his donation with the expectation of presidential advocacy, the convergence of his investments, public endorsements, and government dealings has drawn attention. His administration's War Department, for instance, signed a $9.7 billion deal with Dell.
Federal regulations generally prohibit employees from using their public office for private gain or endorsing products and services. The extent to which these rules apply to Trump and whether his endorsements could lead to reprimand remains unclear.
Trump has also publicly favored other companies in which he has significant investments. He has spoken positively about Nvidia and Apple, in which he also holds between $1 million and $5 million in stock. Additionally, he has made multiple investments in Intel this year, totaling between $50,000 and $100,000, and has publicly supported the company's deals, including a recent agreement with Apple.