San Diego Comic-Con will host Funko's Pop! Yourself Spider-Man: Brand New Day activation, allowing attendees to design and purchase custom Funko Pop! figures. This exclusive experience lets collectors create a figure with their own likeness atop a Spider-Man-themed body.
The Pop! Yourself promotion costs $60 and includes a custom-built Funko Pop! figure, a Bitty Pop! Hulk, exclusive SDCC-themed packaging with the collector's name, a display protector, and a choice of two accessories. Available accessory options include a web, a convention lanyard, and a Spider-Man mask.
Attendees can personalize their figures by selecting from various options for hairstyle, skin tone, body shape, and glasses. The Pop! Yourself promotion will be exclusively available at San Diego Comic-Con, which runs from July 22 to July 26, 2026. The Funko booth is located at #5341.