The "Grand Theft Auto 6: An Extended Look" trailer has quickly climbed the Netflix charts, securing the top position in the English Film category during its first week of availability. The trailer achieved 31.1 million views, surpassing the second-place film, "The Whisper Man," which recorded 23.2 million views.
This viewership milestone is particularly noteworthy as the GTA 6 trailer did not debut until Thursday of the reporting period, which ran from August 24 to August 30. The data was released by Netflix.
Netflix defines a "view" as one full-runtime equivalent of watch time, calculated by dividing total hours viewed by a title's runtime. This metric differs from platforms like YouTube, where a view is registered the moment playback begins. On Rockstar's official YouTube channel, the "GTA 6 Extended Look" has accumulated 17 million views as of this report's publication.
In comparison, other popular content on Netflix during the same period included "Death of the Pastor's Wife," which led the TV side with 19 million views, and "Facing El Chapo," topping the non-English film category with 20.7 million views.
It was Rockstar that initially approached Netflix for the premiere of the "Extended Look," rather than the streaming service initiating the partnership. This collaboration highlights the significant anticipation surrounding Grand Theft Auto 6.