The future of the long-running Mass Effect science fiction series is uncertain following Electronic Arts' recent acquisition by Saudi Arabia's Public Investment Fund (PIF) for $55 billion. Emmanuel Rosier, a former senior manager at EA and current director of marketing intelligence at Newzoo, voiced concerns that the new ownership may not prioritize franchises like Mass Effect.
Rosier indicated in an interview with PC Gamer that EA is likely to increase its focus on sports games and esports under the PIF. He expressed skepticism about the continued funding for BioWare's intellectual properties, noting the studio's recent struggles. "I don’t know if they will keep funding that one. I think that’s the biggest question mark for me," Rosier stated, referring to Mass Effect. He added that while BioWare has stated the next Mass Effect game is in development, he would "believe it when I see it," highlighting that development cycles at BioWare can be protracted.
"I think everything can happen at this moment. They can pull the plug very, very easily," Rosier said, suggesting that new investors without sentimental attachment to EA's portfolio may make financially driven decisions. This comes more than nine years after Mass Effect: Andromeda, released in 2016, received a mixed reception from fans. The original Mass Effect launched in 2007.
The acquisition has also drawn criticism from current EA employees. Some workers expressed discomfort with the PIF's ties to the Saudi Arabian government, which has faced accusations of human rights violations, including anti-LGBTQ laws and the alleged murder of journalist Jamal Khashoggi. Critics argue that the PIF's investments in the gaming industry could be a form of sportswashing. One employee told Game Developer that the deal felt like a betrayal to LGBTQ and female employees, while another told Game File that EA president Andrew Wilson had effectively dismissed concerns from these groups.
BioWare last provided an update on the new Mass Effect game in November, reaffirming its commitment to the series and stating that development was ongoing. However, Rosier's comments suggest that the series' continuation is far from guaranteed under the new corporate structure.