Paramount is expanding its reach into the video game industry with the newly formed Paramount Games Studio. The division aims to adapt its existing intellectual properties into interactive experiences, with a particular focus on its "core" franchises. Among the titles explicitly mentioned as priorities for adaptation are the neo-Western drama Yellowstone and the spy thriller Lioness, both created by Taylor Sheridan.
Shawn Kittelsen, head of creative and production at Paramount Games Studio, stated that "Sheridanverse" titles are significant priorities. This includes not only Yellowstone and its adjacent series like 1883 and Tulsa King, but also shows such as Lioness. While specific game genres or mechanics for these potential adaptations were not detailed, Kittelsen emphasized a deliberate and careful approach to selecting game projects and development partners.
Paramount Games Studio intends to act as "cultural stewards" for its properties, aiming to honor the existing fan base and the integrity of the stories and characters. Kittelsen articulated a strategy of building games "pillar by pillar," working with partners who have a proven track record and ensuring that the player's perspective remains paramount throughout development. This contrasts with a more opportunistic licensing model, with the studio seeking to create impactful games rather than simply exploiting intellectual property.
The studio's initial projects will include an adaptation of Teenage Mutant Ninja Turtles: The Last Ronin, developed in collaboration with PlatinumGames. This title is considered the first step in the studio's broader strategy. Beyond the initial "core four" properties—Ninja Turtles, Star Trek, Avatar: The Last Airbender, and SpongeBob SquarePants—Paramount Games Studio is clearly looking to leverage other successful franchises within its portfolio.
The interest in adapting properties like Yellowstone into video games follows a trend of successful media franchises finding new life in interactive entertainment. The studio's commitment to a fan-first approach and careful partner selection suggests an ambition to create high-quality game experiences that resonate with existing audiences and attract new players.