Beard Papa's is launching a special collaboration with the Persona series to commemorate its 30th anniversary, featuring limited-time cream puff flavors and themed merchandise. Participating Beard Papa's locations across the United States will be transformed with Persona-themed decor, including digital menu boards, bakery case graphics, posters, and television displays, effectively turning them into a Persona menu screen.
The collaboration, which begins on September 4 and runs through October 4, introduces several unique cream puff flavors inspired by the Persona games: Original Cream Puff, Matcha Cream Puff, Ube S'mores Cream Puff, Cookies & Cream Cream Puff, and Double Berry Cream Puff. Special four and six-pack gift sets will also be available. The four-pack includes four featured cream puffs, a Persona chibi sticker sheet, and an in-game code for Persona 5: The Phantom X. The six-pack contains six cream puffs, a blind-packed acrylic standee with one of eight designs, and an in-game code for Persona 5: The Phantom X.
Beyond the edible offerings, a selection of merchandise will be available for purchase on the official Beard Papa's website. This includes a ceramic mug, a T-shirt, a zip hoodie, and an eco tote bag.
This event coincides with significant upcoming developments for the Persona franchise. Persona 4 Revival, a full remake of Persona 4 Golden, is scheduled for release in February 2027. Atlus is also actively developing the next main installment, Persona 6. Additionally, a live-action adaptation of the series is in development at Netflix, with Christopher Monfette attached as writer and executive producer, alongside producers Shawn Levy, Robert Atwood, and Sega's Toru Nakahara. Kazuhisa Wada, producer for Atlus' P-Studio, has also expressed interest in remaking the first two Persona games.