The Rolling Stones have officially entered the metaverse with a new interactive experience launched today, July 10, within the popular gaming platform Roblox. This collaboration aims to immerse players in the band's six-decade legacy through a series of decade-themed challenges.
Players will explore virtual environments inspired by the band's 2023 album, Hackney Diamonds, encountering elements of The Rolling Stones' history encased in colorful crystals. To progress through different eras of the band's career, players must work together to find and shatter these crystals. Each shattered crystal unlocks an iconic track from that specific period to serve as the gameplay's soundtrack. This action powers a large tongue-and-lips symbol, which in turn unleashes a surge of energy to disrupt the current decade and unlock the next.
The experience is set to culminate in a globally shared interactive performance that will evolve based on community participation. This grand finale is scheduled to run from July 17 to July 19.
In addition to the in-game activities, the collaboration extends to avatar accessories and a limited-edition physical item. Roblox has partnered with community creators, including Jazzyx3, CASKA’s HAUS, Touzled, and Blizzei, to design cross-platform avatar items. These creators will also develop a co-branded physical item available for purchase through an in-game Shopify integration that links directly to the band's online store.
The Rolling Stones' entry into Roblox adds to the platform's extensive history of crossovers and collaborations with various cultural entities.