Consumers looking to purchase new graphics cards should brace for significant price hikes, as both Nvidia and AMD are preparing to increase their GPU prices. This trend extends beyond PC components, with console manufacturers like Microsoft, Nintendo, and Sony also adjusting their pricing structures due to rising component costs.
Nvidia GPUs are reportedly set to see price increases ranging from 20% to 30%. Following this announcement, AMD has also communicated its intention to raise prices, aiming for an increase of at least 10%. While AMD has not specified an upper limit for its price adjustments, market analysts suggest that their pricing strategy will align closely with Nvidia's.
These increases are primarily attributed to the escalating cost of memory, a critical component in graphics card manufacturing that relies on high-speed modules. Samsung, a major supplier of memory for various applications including GPUs, has already increased its prices this year and plans further hikes of up to 20% this month, with expectations that these increases will continue until at least 2028.
The ripple effect of these rising memory costs is already evident across the gaming industry. Microsoft implemented increased prices for the Xbox Series X and Series S at the beginning of the month. Nintendo is also set to follow with a price adjustment for the Switch 2. Earlier this year, Sony was compelled to raise the price of the PlayStation 5. All three console manufacturers are likely monitoring the situation closely, with potential for further price increases if memory costs continue to climb.