Nvidia's graphics cards are reportedly set to become even more expensive, with reports indicating a significant price increase driven by a global memory shortage. According to Taiwan's Economic Daily News, Samsung, a primary supplier of DRAM chips used in Nvidia's GPUs, has raised prices by 20%. This increase is expected to prompt Nvidia to raise its graphics card prices by as much as 30%.
While these are initially supplier-side price adjustments, they are anticipated to trickle down to retail prices, though the exact final impact on consumers remains to be seen. This would not be the first price adjustment for Nvidia GPUs this year. Earlier in the year, the RTX 5090 saw a substantial price jump, reaching approximately $5000 and remaining at that level. At one point, concerns arose about the potential discontinuation of the RTX 5070 Ti due to elevated memory demand, a situation that ultimately did not materialize.
Should the RTX 5090 experience another 30% price increase, its cost could approach $6500. However, unlike previous price hikes that largely affected high-end models, this new increase is expected to impact Nvidia's entire Blackwell GPU lineup. For instance, the Nvidia GeForce RTX 5070, initially launched at $549 in February 2025, is currently selling for around $650. A uniform 30% price increase could push this mid-range GPU to approximately $850.
Nvidia has been contacted for comment regarding these reported price increases. The broader semiconductor market is facing challenges, with reports indicating that the RAM crisis is worsening. Valve has previously commented on the escalating situation, and Microsoft has also expressed concerns about potential further price hikes in the industry.