New Blood Interactive CEO Dave Oshry has expressed a strong stance against selling the studio, even if it meant facing closure. "If we couldn't be successful doing it this way, I wouldn't want to do it at all," Oshry stated in an interview with PC Gamer. "Rather than scrambling to find publisher money or investor money, I'd rather just shut it down and be like, 'We tried, we did our best, we made some cool games, that was it.'"
Oshry envisions a 20-year lifespan for New Blood, after which he intends to conclude operations on the studio's terms. "In 20 years, we're done. I'm gonna say goodbye, shut it down. Thanks for playing our games. That was fun. I'm gonna go fishing now," he explained. This approach aims to avoid the fate of many studios that are acquired and subsequently dissolved or mismanaged, citing EA's recent closure of BioWare as an example.
New Blood has developed and published titles such as Dusk, Gloomwood, Amid Evil, Fallen Aces, and Ultrakill. Oshry attributes the studio's sustained success to its relatively small size, remote work structure, and avoidance of relying heavily on franchise sequels. He likens the studio's operation to that of an orchestra rather than a traditional business machine requiring constant product and labor.
"Our games are our albums. We tour, we sell merchandise, and everybody plays their part," Oshry said. "We're like an orchestra now, actually, more than a band. Because we got a lot of people, and a lot of musically inclined people. We're like the Trans-Siberian Orchestra at this point."
He hopes the studio will be remembered fondly, akin to beloved game studios from past decades, but with a more positive conclusion. "I hope people remember us like their favourite game studios from the '90s or 2000s. Except I don't want us to have the shitty ending like a lot of those studios had, where they got acquired or they went out of business. I want us to have a happy ending. I want us to go out on our terms."