Industry & Business
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EA Advertising Launches to Integrate Brand Ads Across Games
Electronic Arts introduces EA Advertising, a new platform aiming to weave brand integrations into its game experiences.
Bungie Was 'Very Close' to Shutting Down Before Sony Acquisition, Former Employee Claims
Liana Ruppert states that the studio's acquisition by Sony was an 'emergency' to prevent the closure of the company and potentially Destiny 2.
UK Plans Social Media Ban for Under-16s, Potentially Impacting Gaming Platforms
Prime Minister Keir Starmer announces proposed regulation to take effect by spring 2027, with implications for online gaming services.
Steam Sees Surge in AI-Disclosed Games, Raising Quality and Ethical Concerns
Over 120 of the 338 games released on Steam last week disclosed the use of artificial intelligence in their development, with some titles utilizing AI for nearly all their assets.
Sony's Retreat from PC May Signal a Strategic Pullback from the Chinese Market
Analysis suggests PlayStation's largest PC market, China, might be a key factor in the company's shifting strategy.
Microsoft Reportedly Weighs Restructuring Xbox as Separate Company
The company is said to be considering spinning out Xbox into a subsidiary to foster faster growth and game development.
Indie Developers Face Steep Hurdle Securing Funding Without Playable Prototypes
Publishers are increasingly risk-averse, demanding demonstrable proof of concept, leading some developers to consider generative AI despite significant concerns.
Microsoft May Accelerate Development of Elder Scrolls, Fallout, and Halo
A new report indicates that Microsoft is considering increased investment in its flagship game series, alongside potential restructuring of the Xbox division.
Dutch Consumer Group to Sue Valve Over Alleged Artificial Game Price Inflation on Steam
The Consumer Competition Claims Foundation alleges Valve's policies force higher prices across all PC storefronts.